Founded in March 2022 by João Veronez, Above Average is a manifestation of creativity and vision. The brand seamlessly blends music, design, and storytelling into pieces that resonate with each person’s musical taste, serving as a unique form of individual expression.

Born from João’s deep connection to music and his passion for transforming ideas into reality, Above Average draws strength from an ever-evolving creative process. Innovation and authenticity are embedded not only in the pieces themselves but also in the brand’s storytelling, videos, and communication—reflecting João’s essence, where creativity and authenticity arise not as an obligation for a brand, but as a personal necessity driven by his love for imagination and ideas.